The big news in Digital Marketing this month is Google’s launch of a link disavow tool.
In mid October, Google announced its Disavow Links Tool launch via its official Webmaster Central Blog. Click here to read the post.
The tool has been much coveted by the majority of the SEO world, especially after the introduction of Google’s Penguin algorithm update.
The tool allows site owners to take control of the backlinks to sites they own by identifying to Google what links you think are harmful and should be ignored.
While there are many out there happy Google have listened to the people and in time, delivered what they wanted, some are a bit sceptical.
There is a bit of trepidation towards the tool from some SEO professionals. They believe that by telling Google of links you think are doing no good for your site, you could be doing more harm than good in the long run, not only for your site but many sites on the web who have obtained links from the same sources as you.
The problem is many site owners have no choice as they have been left desperate due to the fallout which followed the Penguin Update.
Many will have contacted webmasters that run the sites which the offending links are sourced from and have either been ignored when asking for the link to be removed or even been quoted a fee for removal. The Disavow Links Tool may be their last and only real chance of a recovery for their site.
If you have any opinions or have used the Disavow Links Tool, let us know how you get on by leaving a comment.