We are a Digital Marketing agency who have been established for many years now. We have a team of marketing experts who work in-house, providing numerous services that can benefit business owners who want to promote their product or service online.
Whether you are looking just to be advised on your digital marketing or you are looking for the service to be carried out for you, our level of involvement is up to you.
Customers in Edinburgh come to us for the following services:
- SEO (Search Engine Optimisation)
- Pay Per Click
At Digital Marketing Scotland we provide SEO services to our clients in Edinburgh but also throughout Scotland. SEO is beneficial for a business to rank well digitally.
Our marketing experts will research what key words are being searched in relation to your product/service and your competitors. With this service they will use techniques both onsite and offsite to get your website ranking for your desired keywords.
We have been doing SEO for companies of all sizes, helping them to get found for both local and national search terms. In the time that we’ve done SEO we’ve learned what works and what doesn’t, we are confident enough in our own abilities that we don’t have to tie you into a lengthy contract.
At the end of each month you will be given a report containing your rankings. This will allow you to measure your performance from first starting the service.
The great thing about coming to us for this service is that we only take on one client in an industry in Edinburgh. This is because not only would it be unfair on you but also we would we be competing with ourselves.
SEO can take some time to work and it’s not up to us where and when Google decides to rank your website. We will put in the hard work over time and you should gradually see a large improvement. A lot of clients prefer this service over pay per click because they only have to pay one set fee each month so it isn’t the same in the sense that you aren’t paying for every click that comes through on your website.
We give each and every client a tailored package, this is because with different industries there are different levels of competition which means that the level of work required can be different. When you come to us we will take into account the competition, your desired keywords and the areas that you want to be found in, we’ll then give you a tailored package.
Pay Per Click
PPC (pay per click) means that you pay for every click that your website ad receives. With pay per click you will have instant exposure on the paid search. This marketing service continues till you reach the maximum of your budget, at this point, the ad no longer appears.
This service displays your website on the first page for specific keywords which is why a lot of businesses prefer to use this service. A lot of businesses tend to either go with pay per click on it’s own or use it with their SEO or until their SEO campaign kicks in.
Time, budget and keywords are all important when it comes to PPC. Here’s why.
Time – There are a lot of people who tend to look for specific products/services at different times of the day. It’s beneficial for you to have your ad running at times were there are people online looking for your products/services.
Budget – Your budget is quite important because once your daily budget runs out you will no longer appear on the search engine. So keep this in mind when you come to us for this service.
Keywords – It’s important that you are being found for keywords that the general public are searching for. If you aren’t then you could be paying out for clicks from people who are just browsing the internet in general or you may not be getting the clicks that you need – causing you to lose out on the money that you’ve put into your campaign.
Overall, PPC is a great way to increase your digital exposure and increase the views of your product/service. The experience and tools that our team have can go a long way, especially because we’ll be able to find out what the general public are searching for and can refine your campaign so that you are getting the most out of your budget.
The final service we offer here at Digital Marketing is consultancy. With an extensive knowledge in digital marketing, we offer consultancy to pass on advice to help businesses to effectively market their product/service.
Whether it is for a one time review of your marketing, an opinion on the services you currently have or advising you on services that would be beneficial to your company, we are here to advise you by answering any of your digital marketing queries.
To speak to one of our digital marketing consultants, feel free to contact us by giving us a call on 0141 280 2411.