Digital marketing is having a significant impact on how we behave socially, act as customers and how we do business which means that it is more than likely that businesses who do not adapt to digital marketing could be in danger of missing out on business from potential customers.
One of the main benefits of digital marketing is that unlike traditional methods of marketing you will be able to see what is working and what is not with regards to your business online, you are then able to adapt quickly to improve your results.
There are a number of different types of digital marketing that you can choose from, these include:
- Website Design
- Search Engine Optimisation (SEO)
- Pay Per Click
- Social Media Marketing
- Display Advertising
Here at our company we offer each of these digital marketing services and have provided these services to both large and small companies in Glasgow for a number of years now. With years experience in the digital marketing industry, we are more than capable of providing services that are of an excellent quality.
The main aim of our company is to help you, our customer to get your name out there for your target audience to see. The benefit of doing this is that it will increase your brand awareness and hopefully you will be able to convert the leads into customers, therefore allowing you to increase your return on investment.
We have more information about each of our services below.
This involves having a website built to promote your services and/or products. A professional and well maintained website with quality content can add value to your target audience, ultimately providing significant value and lead generation opportunities.
When it comes to website design we are different from other companies where time is concerned. Generally other companies will take months to build a website which of course can be a daunting process, we are able to take out that hassle and build you a professional looking website as quickly as we can.
The design process is as follows:
- There will be an initial consultation with one of our team, this is where we will discuss the website that you want designed. We will show you some examples of recent work that we have done and can discuss different types of designs so that we can get a better idea of what your design requirements would be.
- After we have your design requirements we will take the information along with your deposit and will arrange for our website designer to start the job using the information that you have given to us.
- Once the website designer has finished we will come back to you with an initial website design.
- After all of the necessary tweaks are carried out your website will then go live on the domain name that you have chosen.
When it comes to website design there are two different types of websites that we are able to build, these are business page websites and E-Commerce websites. A business page website is just simply a website that promotes your business and the services that you offer whereas an E-Commerce website would allow you to sell your products online to your website visitors.
When we are building websites we generally do them on a WordPress platform, this is because it is the most user-friendly platform that there is. This platform is SEO-friendly too which is important if you want even a chance of being found on the search engines. All of the websites that we build are mobile friendly, so there won’t be any issues when it comes to viewing your website on a mobile device/tablet.
Search Engine Optimisation (SEO)
Having a website is no use if no-one in Glasgow is able to find your website to find out about what you offer. SEO helps your website get found on the search engines for your desired keywords that relate to your industry and the services/products you offer which will in turn increase the amount of visitors that your website has.
We have the tools at our disposal to undertake the full research and analysis into the level of your local competition within your industry sector. These tools are also able to identify what the general public are searching for in relation to your product/services. Both the competition and what the general public are searching for go hand and hand and it’s particularly important because it identifies how much work is needed in regards to your campaign, this can reflect the price of SEO. We are able to work to any budget that a business has so if you feel that the quote that we give to you is too high then we can try to reduce it for you until you’re happy but the process will just take slightly longer.
There are a number of different ways that a business can do SEO, with there being both ethical and unethical methods. The fact that we have been in our industry several years means that we have tried and tested all of the different ways and have found that the ethical methods are the only way to sustain long-term success for any website. So all of our tactics and techniques are within Google’s guidelines, meaning that you don’t ever have to worry about your website being banned from the search engines.
There are a number of different parts involved in our SEO process, with our SEO specialists optimising your website both onsite and offsite. There is no set time as to when you will start ranking on the search engines so we cannot guarantee that you will be ranking right away, this is because Google decides where and when you will rank for your desired keywords. However, at the end of each month we will provide you with a report which details where your website is ranking on the search engines and the number of visitors to your website.
We are different from a lot of other companies in Glasgow who offer SEO in the sense that we don’t just give up once our clients are ranking for some search terms, instead we will continue to optimise your website so that you are getting the most from your budget. We also don’t tie our clients into lengthy contracts or charge set up fees, so you don’t have to worry about being stuck in a contract with us or having to pay a large fee at the start of the service.
Pay Per Click
Pay Per Click is a form of digital marketing in which you will pay a fee each time one of your ads is clicked. Essentially, it is a way of buying the visits to your website rather than using SEO to earn your visitors organically.
There are a lot of companies in Glasgow who prefer to do their own Pay Per Click, however, for most it is very likely that they will fail without the necessary knowledge and tools. For example if you were to set up your own Pay Per Click campaign and you didn’t do research into what the general public are searching for then you could be getting found for broader search terms which would convert little or no business. You could also be getting your website found for either too little or too much or you could be using the wrong search terms all together and could be getting charged due to people just searching about the internet in general.
You can avoid all of this by coming to us for our Pay Per Click management service. With this service we will create and manage your campaign and will use our tools to find out what the general public are searching for in relation to your products/services. Throughout the full of your campaign we will be monitoring your websites performance and will be constantly refining the campaign so that you are driving the right kind of traffic to your website.
The price of Pay Per Click can vary depending on what you want to be found for and the amount that you want to put into your Pay Per Click campaign. We will talk you through your budget and what’ll happen if your budget runs out so that you can make an informed choice as to what budget is most suitable for you.
Social Media Marketing
There are a lot of people on social media websites on a day to day basis so having a presence on these websites can actually benefit your business. We are able to create a page for your business so that you can promote your services/products on social media. We can also manage the social media websites for you, adding information regularly throughout the month so that you can focus on other areas of your business.
As well as being able to create and manage social media accounts for you and the rest of our clients in Glasgow we can advise you on social media marketing. Our specialists are highly knowledgeable when it comes to social media marketing so they know what works and what doesn’t. Our specialists can also give you help and advice when it comes to the different functions that there are on social media sites.
We can provide these services for the following social media sites:
We charge decent prices for this service and would be more than happy to give you a free quote based on the information you have given us.
Display advertising is completely different from pay per click or SEO because it can involve using images, sounds or video advertising. For example if you were to go on to websites then you were to go on to YouTube to watch a video then it is more than likely that an advert will come up that is relevant to what you have been looking for.
You are able to target people by locations so if you come to us for display advertising then we will target people in a particular area who are searching for products/services that are the same as what you offer. We are able to make sure that it’s only people in a specific area that find those ads too which is beneficial because it means that you don’t have to worry about people in different areas contacting you.
Display advertising can be further beneficial because it can help you to prompt a user to have another look at what you’re offering, this can turn into sales/leads.
We are able to offer display advertising to you and other businesses in Glasgow and can discuss the options that are available to you should you be interested in coming to us for this service.
For more information
If you would like more information about any of our digital marketing services or you are interested in a particular service that we do then just get in touch with us. We’ll then arrange for you to come in for a consultation where one of our consultants will talk you through the service in greater depth.