Another method of marketing your business online is display advertising, this is different from pay per click or SEO. This is because display advertising isn’t like Google Adwords where they use text ads to promote your business, display can be images, sound or video advertising. For example if you look at websites and then go on to Youtube it is likely that some kind of advert will pop up relevant to what you have just been looking at.
We’ve been looking at those HoverBoards online. Now if we go to a Youtube video up will pop a display banner ad :
You can do display advertising on a number of platforms so you can use Google or alternatively there are other 3rd party platforms some of which are new and are providing great results. One of them is Programmatic Display advertising and we can provide you with Display Advertising on any of these platforms.
The great thing about display advertising is that you can target people by locations so if we were offering services that promote Display Advertising to companies in Glasgow the we would target people in Glasgow who have a keen interest in Online Advertising, PPC, Display or SEO and we can make sure it’s only people that are in Glasgow that are served our ads.
As you will know sometimes when browsing the web you can be easily distracted and as a result you can end up on something you never intended on being on. Display or Programmatic ads can help you prompt the user to have another look and this of course does turn into sales or leads.
If you would like to have a look at Display Advertising for your company then get in touch today and one of our team will be happy to talk you through the options that you have available to you.
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