We were first established several years ago and have achieved outstanding results for our clients using the full range of internet marketing services that are delivered by our friendly, proven and passionate team.
The internet marketing services that we offer will allow you to promote your services/products online and effectively get your name out there for potential customers to see.
Our internet marketing services include:
- Website Design
- Search Engine Optimisation (SEO)
- Pay Per Click
- Display Advertising
- Social Media Marketing
This service involves our expert website designers building a website to promote your services/products on. Our websites are built on a WordPress platform, this is because it’s the most user-friendly platform and it’s also SEO friendly.
We are able to build both business page websites and E-Commerce websites. The difference between each is that business page websites will generally just be a website that tells people about your company and the services that you offer whilst an E-Commerce website will allow you to sell products online.
A new website doesn’t necessarily cost thousands, we are able to design you a professional website that suits your budget. We are different from other internet marketing companies in Glasgow when it comes to our prices because we base our prices on the time that is spent on designing, building and tweaking the website. As well as being different when it comes to our prices we are also different when it comes to the time that we take, with us aiming to have your website designed in a matter of weeks as opposed to months.
There are a number of steps involved in building your website, these are as follows:
- There will be an initial meeting/consultation about the website that you want us to design. At this point we will show you some examples of recent work that we have done for clients in Glasgow, we can also get an idea of what you think a nice looking website is.
- We will take all of the information that you have given us and put it into the specification, we’ll then take your deposit and get our web designer started using the specification that you have given to us.
- Afterwards we will come to you with a website design based on what you want.
- When you are then fully happy the website will then go live on the domain name that you have chosen.
Search Engine Optimisation (SEO)
There isn’t much point in having a website if no-one can find it online. Search Engine Optimisation otherwise known as SEO is a process that improves website visibility on the search engines, by doing so there will be an increase in the amount of customers that are going on to your website which therefore means that you will be able to increase your return on investment.
We have extensive experience in SEO and have achieved first page rankings for local and national search terms for both small and large companies in Glasgow from different industries.
When you are using our SEO services we will optimise your website both onsite and offsite. When we are optimising your website, the tools and the techniques that we use are completely ethical; this method of working has been tried and tested and is the only way to guarantee long-term success for any website.
In order for us to start any SEO campaign it is important that we do research into your niche, so we won’t give you a free quote until we have the information that we need. Before your campaign is started we will take some basic details from you and will do research into how competitive your industry is, this will establish how much work is needed to be put into your campaign which will give us a better idea of what the price will be. At this point we will then put together a bespoke SEO package that has been completely tailored to suit the needs of your website. We are able to work to your budget too, meaning that if you feel that the price quoted is too high then we can reduce it for you.
We only take on one client per industry in an area, this is beneficial to you because it means that you won’t have to worry about us doing SEO for any other company in Glasgow that is in the same industry as you. We only take on one client per industry because firstly it means that we are offering a fair service to our clients and secondly because we would simply be competing with ourselves if we were to do SEO for two companies in the same industry and in the same area.
Pay Per Click
Pay Per Click is a way of getting to the top of Google without using SEO. Instead of gaining your positions on the search engines organically, you will have to pay for each individual click.
Pay Per Click is fairly easy to set up, however, the management aspect of it isn’t that simple.
Without the right tools you could be getting your website found for search terms that aren’t relevant or that aren’t specific enough. The result of this would be that you are paying out for clicks from people who are just searching about the internet in general or from people in an area that you don’t even cover.
Your budget is another important thing that companies don’t even think about when they are managing their Pay Per Click campaign. Although Pay Per Click can be more cost-effective, once your daily budget has ran out you will no longer appear on the search engines, ultimately causing you to lose out on clicks from people who are searching for your products/services.
Here at Digital Marketing Scotland we are able to set up and manage your Pay Per Click campaign. With advanced tools at our disposal we are able to find out what the general public are searching for in relation to your sector, we are then able to make sure that your campaign is targeting the most searched keywords.
We are able to discuss your budget with you along with what will happen once your daily budget has ran out, this will make sure that you are making the best decision in regards to your budget and your website.
Display advertising involves advertising using text, images, video and audio. The main purpose of this type of advertising is to deliver general advertisements and brand messages to your website visitors.
If for example you were looking at buying a piece of furniture online then you went on to YouTube then it’s more than likely that some kind of advert relating to furniture will come up that is relevant to what you have just been looking at online. The benefit of this is that it will encourage visitors to take another look at the website they were just on, this can of course turn to sales/leads.
When you use our display advertising service we can target people by locations, this is useful if you only want to cover specific areas with your products/services.
Social Media Marketing
More and more people are on social media websites speaking to their family and friends which means that social media is a great opportunity for businesses to get their name out there.
There are a lot of people who don’t have the time to create social media accounts and manage them which is why we are here to take the stress away and do it for you.
We can set up and manage any social media account that you want whether it be Facebook, Twitter, Instagram or LinkedIn. When we are managing your accounts all that you have to do is give us the information that you want to be added throughout the course of the month, we will then make sure that the information is added for you.
As well as being able to take care of setting up and managing your social media marketing we are also able to offer advice. You may not be familiar with how to use some social media platforms because there are a range of different functions and ways to do something, we will talk you through the full process for a small fee.
An initial consultation
If you own a business in Glasgow and you’re interested in any of our internet marketing services then you should arrange to come into our office for an initial consultation. This is where we will be able to discuss the internet marketing service that you are interested in along with your budget. During the initial consultation you will also be able to ask us any questions that you have.
You can make an initial consultation with our company by giving us a call on 0141 280 2411. Alternatively you can fill out our contact form and we’ll get back to you.