If you have a website but you can’t find it whilst searching online then the reason may be that your website isn’t optimised very well. In order to stand out from the competition it is important that the information about your company and your products/services are easily accessible, SEO can help with this.
SEO – short for Search Engine Optimisation is the process of getting your website found on the search engines for keywords that relate to your business and the products/services that you offer.
SEO services can offer the following benefits:
- Long-term results
- A higher return on investment
- Targeted traffic
- Brand awareness
- Increased sales
- Increased accessibility
There are many SEO requirements to consider and to add to a website before it can be properly ranked by Google. Google has introduced a range of algorithm updates such as Pigeon, Panda and Penguin, these updates were introduced to prevent people from using black hat techniques to try and trick Google into ranking them higher.
Black hat – This is where a company/individual uses unethical techniques to rank a website. If Google finds that a website has been using unethical techniques then that website is penalised by the Google search engine and could be banned, ultimately causing the website owner to lose their rankings on the search engine.
White hat – This is where a company/individual uses ethical techniques to rank a website. These techniques are within Google’s guidelines so they are the only techniques that can ever provide long-term success on the search engines.
Here at our company we specialise in SEO and have done so for over 13 years now, with our knowledge and experience in this industry we are able to help our clients in Renfrewshire rank for both local and national search terms.
We never use black hat techniques so you can expect the techniques that we use to be within Google’s guidelines. This means that you will never have to worry about your website being penalised and banned by the search engines.
As part of our SEO services we will be optimising your website both onsite and offsite. Competitor analysis is a big part of our SEO services too so you can expect us to find out what your competitors are being found for so that you can be ahead of them on the search engines. After each month you can expect us to send you over a monthly report which will detail what search terms are being found and where they are being found on the search engine.
Before we are able to start any SEO campaign it is important that we carry out keyword research, this will determine what your competition is within your industry which will give us a better idea of how much will be needed in order to rank your website on the search engine for your desired keywords. What we find during the keyword research stage will reflect the cost of your SEO campaign, however, we can reduce the price for you if you feel that the price is too high and the process would just take a bit longer.
We only take on one client per industry, this means that you don’t have to worry about us doing SEO for someone else in the same industry as you in Renfrewshire. Instead, we will just be working to get you found for these search terms.
There are no contracts with our SEO services, this is because we are confident that the results we bring will keep you as a customer with us.
To find out more about what our SEO services can offer to you and other businesses in Renfrewshire all you have to do is give us a call on 0141 280 2411. We’ll then discuss SEO in greater depth and will answer any questions that you may have about our SEO services.