Display Advertising

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Display

Another method of marketing your business online is display advertising. This is different from pay per click or SEO. This is because display advertising isn’t like Google Adwords where they use text ads to promote your business, display advertising can be images, sound or video advertising.

For example, if you look at websites and then go on to Youtube it is highly likely that some kind of advert will pop up relevant to what you have just been looking at. Recently, we were looking at those hoverboards online, random we know. Now though, if we go to a Youtube video up will pop a display banner ad for………yes you guessed it, hoverboards!

Platforms

You can do display advertising on a number of platforms. This means that you can use Google or, alternatively, there are other 3rd party platforms (some of which are new and are providing great results). One of the alternative platforms is Programmatic Display advertising. We can provide you with Display Advertising on any of these platforms. If you don’t know which platform is best for you, we are happy to consult with you and recommend the most appropriate platform for your campaign needs.

The great thing about display advertising is that you can target people by locations so if we were offering services that promote Display Advertising to companies in Glasgow the we would target people in Glasgow who have a keen interest in Online Advertising, PPC, Display or SEO and we can make sure it’s only people that are in Glasgow that are served our ads.

Google

Google as well as other 3rd party platforms available.

Location

Your campaign can pinpoint specific locations to target.

Conversions

Statistics prove that display has a better conversion rate.

Helpful reminder

As you will know sometimes when browsing the web you can be easily distracted and as a result, you can end up on something you never intended on being on. Display or Programmatic ads can help you prompt the user to have another look and this, of course, does turn into sales or leads.

If you would like to have a look at Display Advertising for your company then get in touch today and one of our team will be happy to talk you through the options that you have available to you.

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