Unique Google Ad campaigns targeting the keywords you need.
PPC management and set-up handled by Pay Per Click experts.
Campaigns that result in a noticeable increase in conversions.
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PPC, or Pay Per Click, is basically a way of buying visitors to your website. As the name suggests, you pay a fee every time an ad is clicked. So, every time a visitor on a search engine clicks on one of your ads, you pay a fee to the search engine. When utilised properly, the fee doesn’t matter as the click is worth a lot more than the fee-paying paid. I.e. a customer paying £500 for your service is worth the small fee for the click. Being that Google is the biggest search engine out there, the most popular form of PPC is Google Ads. With Google Ads, you essentially bid on keywords and pay a fee when your ad is clicked on. Every time a keyword is searched on Google, Google selects from the pool of Google Ad bidders (and the winner is determined by a number of factors). PPC is an extremely useful digital marketing tool if you have the right campaign.
The reality is that PPC and Google Ads is easy to get wrong. If you don’t know what you’re doing, you won’t yield your desired results. Not only do you need to create PPC campaigns, but you also need to keep on top of managing and optimising them regularly. It’s not something that you can set up and then just leave. You need to continuously analyse campaign performance and work on optimising your campaigns. This includes; analysing data, adding PPC keywords, adding negative keywords, splitting ad groups, reviewing PPC costs, and working on your landing pages. As it is so much work, it may not seem worth it. However, it can make a big difference in the success of your business. The ideal solution is to opt for experts who know what they’re doing.
Digital Marketing Scotland knows what we’re doing when it comes to PPC and Google Ad Management. We can take the stress out of managing a PPC campaign, by doing all the hard work for you. However, if you would like to eventually manage your own campaigns, we do also offer training and consultancy so that in the future you’re able to manage your own PPC.
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