PPC Management
Pay Per Click otherwise known as PPC means that you will pay for every single click that your website gets when it is listed on the paid ranking slots. You will normally see this down the right-hand side of any page and at the top or the bottom of the organic search positions. With Pay Per Click being Google’s biggest income stream more and more space is being made available online to promote paid ads, ultimately meaning that it is an ideal way to get instant exposure on page 1 for your desired keywords. The downside to Pay Per Click is that once your daily budget is up you will no longer appear on page 1 so it is vital that your campaign is managed properly in order to get the full value for your spend.