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Put very simply, SEO involves adapting your website so that it ranks higher on search engine results. I.e. if your business offers electrician services in Glasgow, you’d want to optimise your website so that your site appears first when some Googles “electricians in Glasgow.” There is a lot to Search Engine Optimisation. It can be broadly described as having four main categories; on-page, technical, off-page, and local. However, the two most important aspects of SEO are content and links. Once you get a grasp on those two elements, the rest can come into play to boost your site so it ranks as high as possible.
There is an almost frightening number of websites out there. Thousands more are being created daily. It is important to utilise SEO so that your website ranks above the rest of the competition in your niche. While you could pay someone to do your SEO for you, and that is in fact a service we offer, there is a lot of benefit to learning SEO yourself. If you learn SEO, you can take over some of the SEO work (or all of it) and save yourself the cost of paying someone else to do it. There is still a benefit to learning SEO, even if you opt for an established expert to keep doing your SEO work for you. You’ll be able to better select an expert as you’ll have an idea of what they should be doing.
If you want to learn how to do SEO properly, it is important to learn from the right people. The team at Digital Marketing Scotland has decades’ worth of experience when it comes to SEO. We know the best and latest tools and tricks that you will need in order to rank your website and our team will patiently guide you through the process of showing you everything you need to know. We also offer an SEO consultancy service if you feel you want continued guidance after your training course ends.
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