Search Engine Optimisation, or SEO, is the process of using a number of techniques in order to make your website show as one of the first results for a searched term on Google or other search engines. Why would you want to do this? Well, you get a significant increase in the amount of organic traffic on your website. When you’re Googling for a service, do you opt for a result on page seven of the results? No, you go for something on page one or page two. SEO is made up of four broad categories; On-Page SEO, Technical SEO, Off-Page SEO (link Building) and Local SEO. These four categories then have a list of things you can do that will boost your website. While there is a lot of tools and processes that can be used for SEO, the bread and butter of SEO is content and links.