Web pages with relevant content and optimised for user experience.
Optimising your website to be crawled and indexed by search engines.
One of the most important aspects to rank your website.
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Search Engine Optimisation, or SEO, is the process of using a number of techniques in order to make your website show as one of the first results for a searched term on Google or other search engines. Why would you want to do this? Well, you get a significant increase in the amount of organic traffic on your website. When you’re Googling for a service, do you opt for a result on page seven of the results? No, you go for something on page one or page two. SEO is made up of four broad categories; On-Page SEO, Technical SEO, Off-Page SEO (link Building) and Local SEO. These four categories then have a list of things you can do that will boost your website. While there is a lot of tools and processes that can be used for SEO, the bread and butter of SEO is content and links.
Did you know that on average, 547200 websites are created every day? That’s a lot of competition. Thankfully, not all of them are related to your businesses niche and location. Additionally, a number of these sites won’t be particularly high-quality. There is still, however, a lot of competition out there. SEO is the best way to make your website stand-out among the masses. However, there is a lot to it. You can’t just build your site, follow some basic steps and have a website that ranks. Google and SEO are ever-changing, and you need a SEO team that keeps in the loop and know’s exactly what ranks a site.
Search Engine Optimisation is a speciality of the team at Digital Marketing Scotland. We’ve had decades worth of experience in successfully ranking websites. We use the techniques and tools that work and we make sure to keep on top of the latest tools and knowledge. The fact that you found yourself on this page shows that we know what we’re doing. In addition to SEO packages, we do also offer SEO training and consultancy for those that want to learn how to rank their sites.
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